Prior to utilizing the provided service a person should create a log book of visitors for a before and after. Doing this can allow them to see how well the service pays off and if they should continue to use them or not. However, the results can be misleading at times because it can take a while before a search engine will come along and index a web site at times.

One positive that can be found by utilizing an SEO consulting service can be the search engine traffic that can start coming to the site. These engines are what people use to find information on, and a site may not be getting traffic from them. However, after utilizing the service they can get that traffic and since people are looking for that information it can lead to the possibility of more sales.

Another positive of these services is that they can help a person make the site read better at times. When a person gets visitors to the site they want them to stay on the site and see what they are offering. If the people stay for only five seconds and leave because they cannot read the site then it will not be making the person owning the site any money at all and could quickly become a horrid site for people to visit.

Something else that an individual can discover is that an SEO consulting service may help them avoid making future mistakes by letting them know what they did wrong. If someone is smart they will learn from those mistakes and know how to avoid them in the future and that can lead to even more sites converting into money makers for the person.

If an individual is running an advertising campaign using pay per click ads they may see these companies can help lower that cost. That lowering of the cost may come because the site is more relevant to what a searcher is looking for which can build the trust in the search engine to the searcher for providing reliable information and results.

A huge plus about utilizing the service is that someone can see more money coming into the pocket book. That is because the cost of advertising will drop and more people will be purchasing the products off of the site.

Being able to have a web site up for many people does not mean that they will start to make money. However, if they get a web site up they may make money if they are getting traffic. The problem is that many people do not know about the ways to get traffic and that may lead them to needing to use an SEO consulting service to help them out. Once a person knows about all the benefits that these services can afford them though they will see that this should have been one of the first things they did when launching the site.

The internet marketing world is a strange place at times. Recently there have been heads of big SEO companies coming out with ludicrous statements such as “conversion optimisation is the new SEO” or “conversion rate optimisation is the most underused and highest ROI activity in the marketing department”.  If this is not stating the obvious I don’t know what is. The fact is (and always has been) that neither SEO nor Conversion Rate Optimisation are mutually exclusive, with each totally reliant on the other for success.

I have to wonder how much these guys are getting paid for their observations at times. As every business owner knows, having a lot of traffic is meaningless if those visitors leave the premises 2 seconds after they arrive. Conversely if you have the world’s most compelling content offering the steal of the century which no one knows about, an opportunity is clearly lost.

Defining Conversion

There are simply a staggering number of variables involved in conversion optimisation many of which are beyond the scope of our company (for example if you have a bad product, there is little optimising webpage conversions will do to help). For our purposes conversions does not mean an actual sale, but rather getting prospects to follow your call to action, whether that be to give you a call, drop you an email or opt in for a monthly newsletter.

Conversion Rate Optimisation

Staying within these parameters is useful for narrowing the focus however there is still a vast number of attributes which contribute to the growth of conversion rates. It is important of course to use the correct tools for the job (and the conversion toolkit at Kaizen Digital is top class) however experience, dedication and grind are the true heroes here.

Industry leading conversion analytics assist Kaizen Digital with identifying these variables for the purpose of testing and tweaking for optimal results. Conversion rate optimisation is a continuous process of improvement which takes time, effort and finally reward.

Conversion Analytics

One tool we use allows us to find out exactly what users are doing inside your web pages by watching playable videos of actual browser behaviour! Using this technique you can capture every mouse move, key stroke and click of your onsite prospects, which means there are reports for where visitors look, click and how far they scroll down the page. It is even possible to see visitors who abandon the shopping cart, experience errors or can’t find what they are looking for.

As mentioned the key is interpreting this data into actionable reports and then implementing the appropriate changes to maximise your conversion rate optimisation. At the same time we keep a close eye on the usual SEO aspects such as site usability, visual interest, compelling and relevant content, site navigation and user satisfaction.

Basically you need to consider the current monthly traffic of your website and which revenue streams are the most productive for you. Once you have this information you will need to make an estimation of how much this number will increase – there are plenty of tools available to help with this procedure.

The third step is then deciding on how much customers spend on average. Combine this knowledge with conversion rates and you will start to see the potential of SEO. Of course there are other variables at play, but that is the general drift of it.
As an example lets say your firm averages $100/ sale and your conversion rate is 1%. If your website gets 10,000 visitors / month you would grossing $10,000/ month from that particular revenue channel (100 customers x $100).

Now if search engine optimization increases your traffic by a mere 10% and improves your conversion rate to 2% overall, then you are looking at an additional 120 customers / month (11,000 x 2% = 220 – the original 100 customers =120). Your new 120 monthly customers thereby translates to additonal $12,000 / month or $144,000 / year. So the question is, in this fictional case, what would be a reasonable amount to invest?

Obviously those decsions are for you and your company. In all honesty a site that is not search engine optimized will see far more dramatic results than the fictitious case study above. Studies have shown that SEO strategies can return as much as 15 times on your investment compared to PPC campaigns. Google SEO offers extremely competitive SEO pricing for the quality of services provided

As a matter of course when SEO link building comes into the discussion, people tend to think of gaining to backlinks for increasing site popularity which as everyone knows is a key ingredient in the mix of ranking position. While internal links are the less famous SEO sibling, they still have an important role to play in the overall scheme of search engine optimization.

Making correct use of internal linking provides the opportunity to influence how effectively spiders can crawl the site, increase keyword relevance and increase the page rank. When dealing with thin margins, such issues can mean the difference between listing on page 1 or two. Furthermore well constructed internal links mean easier onsite navigation for users which can lead to lower “bounce rates”, higher user satisfaction and ultimately more conversions.

Besides these positive factors which internal linking SEO can encourage, there are also negative influences which can be repelled. For example you don’t want to confuse the search engines (who after all are not that bright), by having the same anchor text pointing to different pages. Moreover it is good to be explicitly clear in your anchor text descriptions.

Comprehensive keyword research is absolutely vital for laser targeting your SEO campaign and making certain that you get the biggest bang for your internet marketing buck.

STOP! STOP!! what you are doing and research your keywords before you make another move! This will save you countless hours of wasted efforts. Google keyword research is possibly the most important component of search engine optimization. If your site is optimized for words or phrases which no one is searching for, you may as well not bother to optimize it.

Industry Leading Keyword Research

For quality search engine optimisation Kaizen Digital undertakes keyword research which quite simply is industry leading. Most SEO firms will spend 5 minutes using a free keyword tool to try and track which keywords are the most searched on the search engines.

The Google keyword tool, while extremely useful for gleaning an idea of traffic estimates, is notoriously inaccurate so it pays to cross check the data with other tools and then run an independent campaign to test/ verify the results.
Kaizen Digital embraces a vigorous analysis to unearth Search Engine Optimization opportunities. Our comprehensive process involves 4 major steps:

Keyword Research Tools

Firstly we use 3 separate keyword research tools to get a precise idea of not only how many people are searching for a keyword or phrase monthly and daily, but also to discover in what geographical locations they are searching for these terms. We also check trending data for these terms as seasonal businesses for example can experience huge swings in search results.

Using this keyword research technique we identify a list of potential keywords for your business. In order to illustrate what an impact this can have on your business check some variations in the free Google Keyword tool 

Competition Analysis

Having identified potentially a great keyword, the second step involves using our keyword research tool to check the top 30 results at Google to see how tough the competition really is. Among other items we verify if the keyword is in the title and/ or URLs of competing websites.

In addition we uncover the age of the sites and number of back links to all websites in top positions.
At this stage we have a reasonable idea of the competition and how difficult or easy it would be to rank for keywords – but it is not enough.

The third step for Kaizen keyword research then involves a detailed competitive analysis which looks more closely at the backlinks and on page SEO of the competition. Our keyword research tools allow us to see where the backlinks to the competition sites come from, what page rank those sites have, how many outward bound links come from that page and what anchor text is used in the linking structure.

Dialogue With Client & Keyword Approval

At this point we compile a list of keywords and phrases with a report on difficulty of ranking. Thus armed we enter into further dialogue with you, our client, to decide on which keywords are to be targeted.Together we prioritize 3 keywords/ page on the website in order of importance. The decision will be based on a combination of competitiveness and traffic volume.

Clearly this is an absolutely vital component of any search engine optimization campaign as it at this point where doing the hard work will later reap the largest benefits. The key is taking the guesswork out of the process and making fully informed decisions to get the best results. In short Kaizen Digital leaves no stone unturned to find out precisely what level of competition is being faced for different keywords and what opportunities exist for your company

Contact Kaizen Digital today for a free SEO consultation and discover out how we can work together to substantially increase targeted traffic to your online presence.

We offer competitor analysis on a myriad of levels from a basic overview which provides general information to comprehensive advanced competitive intelligence. Competitor analysis can really go extremely deep into the status of your competition. In addition to providing raw data, Kaizen Digital delivers easy to follow reports which can be compared with your own company’s site audit to identify clear opportunities and actionable suggestions.

We have packages to suit every budget that will undoubtedly improve the competitive advantage of your firm.

Why is Competitor Analysis Important?

Competitor analysis is quite simply understanding what the competition is doing, where they are funnelling their marketing spend, which keywords they are targeting and what strategies they employ. It is an extremely important aspect of SEO because deconstructing the opposition will identify very clearly both the challenges and opportunities which exist for your firm.

What Information Can Competitive Intelligence Reveal?
Below is a list of some of the information we can provide for your company. The list is far from substantive, but will certainly open your eyes to the possibilities of what Kaizen Digital can offer

Competitors SEO Report

• What is the age and maturity of their site? As we all know Google bestows more trust on sites that have been around for a while.
• Do they have a site with a large number of pages ? More pages = an opportunity to target more keywords
• Does the site have analytics enabled? If they do then they have access to a valuable pool of information and are likely taking their online marketing seriously
• Is the competition website W3C Compliant? If there are errors in the code some pages may not display correctly in different browsers
• Is the site considered Trustworthy by the engines? Is there any malicous, untrustworthy or adult content?
• What percentage of pages have a page Meta Tags description
• Popularity: Has the site popularity improved or got worse over the last 3 months and what is the site popularity ranking?
• Layout: Is the website search engine friendly in its layout. Is the information published in table form or does it make use of div elements and css?
• Page Rank: An important component of the Google Algorithm
• Visual Interest Report: What is the text to image ratio and what percentage of pages have images
• Images status (eg how many non explicitly defined images, important because this contributes to browser conpatibility and page load speed)
• Headings: Using defined headings is good for letting readers and engines know the basis of the content. It is handy to know if your competitor has got this right
• Titles: Are page titles used appropriately?
• URL Format: Is optimal URL formatting being utilized?
• Alternative Text: Do images have an appropriate text equivalent?
• Inoffensive Content – Bit of a no brainer
• Accessibility: How accessible is the website to mobile and disabled users?
• User Satisfaction: Does browsing the website offer a fulfilling experience?
• Technology: What technology does the site use?
• Alexa Report
• Optimized for printing?
• Xml sitemap?
• Robots.txt
• What % of internal links in the site could be better defined?
• How many internal links use duplicate text to point to different pages?
• How many internal links are missing descriptive (anchor) text.
• Does the site use “no follow” attribute on internal links for page rank sculpting? Whether this is useful or detrimental is hotly debated by SEOs. Google’s take is that it will do more harm than good.

SEM Report

• What keywords are your competitors attempting to rank for?
• From where do they procure their links?
• What page rank are the pages providing links?
• How many links stem from the source page? If there are more than a 100 or so the link value is diminished
• Are any of the links “no follow” No follow will not help with SE optimization but can still offer high quality referred traffic
• What anchor text is used? Helps to identify the keywords the company is targeting
• RSS Feed?
• Do they have a network of sites?
• What viral marketing methods have they used?
• Social media How many Tweets, and social bookmarking sites reference this page?

PPC Campaign Intelligence

• What pay-per-click keywords are they biding on? Clearly very useful to be in the loop with this type of data
• What is their daily adword budget? Again extremely handy to know
• Average advertising position This will tell you if they are experienced PPC campainers and if they are getting the best value for their marketing spend
• List of best paid keywords Which phrases get the best click through rates

General Company Information

• Where is your competitor located?
• What are the competitor’s strengths and weaknesses?
• What are the marketing priorities for the firm?
• Does the company have an affiliate program?

Product Information

If you would like Kaizen Digital to undergo a comprehensive competitive analysis please don’t hesitate to contact us

Kaizen Digital has mastered several internet marketing or search engine marketing strategies to improve the link popularity of your web property. In addition we understand the importance of keeping up to date with the latest techniques to maximize the benefits of web 2.0 promotion and make a substantial investment in search engine optimization and internet marketing research to ensure our staff stay abreast of new developments. Before you can start to promote your web property off page, professional search engine optimization is an absolute must as your starting point.

Social Media Marketing is no longer a stratagem to consider for the future – it is already an essential factor for companies wishing to develop closer ties with potential customers. For example a focused, real time Twitter marketing campaign can drive serious traffic to your site and will complement your search engine optimization nicely.  Further, proffessional Facebook business pages and LinkedIn Profiles will accentuate your brand exposure. Have a chat with one of Expert Social Media Consultants today

For highly competitive keywords, running a PPC advertising campaign may well be worth consideration in your search for comprehensive SEO packages. With years of experience optimizing PPC campaigns for companies with 500+ staff we know that there is no magic bullets here. Good PPC campaigns evolve through rolling up your sleeves, testing, tweaking and more testing. While the free traffic which search engine optimization provides is free, paid mediums such as PPC can drive significant numbers of auxiliary customers.